Parle Products has always been a favourite with the masses. And another thing the masses hold dear to their hearts is their beloved Lord Ganesha. Traditionally, the senior members of the family are more inclined to prepare for this festival. We wanted to change that this year by connecting with the younger digital audience with Parle & Lord Ganesha in a much cooler way.
Parle united the passion of an entire nation and created their favourite God - Ganesha with the nation's favourite biscuits!
India's first digitally crowd-sourced Ganesha - of the people, by the people, for the people.