Hero Moto Corp was launching the Hero Passion Pro in a whole new avatar. Our task was to enable this rebranding exercise through an integrated campaign that espoused a new philosophy and highlighted the unbelievable new features of the bike. The core campaign thought for the Hero Passion Pro was derived from the simple insight that all individuals, no matter what they do, have their own unique way of doing it. This style just needs to be discovered and celebrated. This is when 'Jiyo Apne Andaaz Se' was born. The core message of the campaign was to inspire people across the country to discover their unique 'andaaz' and showcase it to the world.