Renault: Kwid

Renault India was planning to globally launch the Renault KWID starting with India, in September 2015. The name ‘KWID’, since it did not have any meaning, and had to be familiarized through consumer engagement which creates a frenzy for the KWID leading to launch of the car. The segment was dominated by entrenched heavyweights, and with only 1/10th of the total dealerships – so we chose to turn to Digital to launch the car.
The campaign was so successful that launch communication has been postponed indefinitely.