Tata Housing

Tata Housing:
Goa Paradise

The real estate industry was in a slump across the country with home-buyers and investors expressing low confidence in buying homes. Major real estate players were finding it challenging to sell homes in their projects across the metros.
Tata Housing was looking to launch their project in Goa, which is an ideal spot for a short vacation for most Indians, who tend to book a hotel or a guest house for their stay. Most native Goans wouldn't be looking to book a home in Goa, so our challenge was to reach out to people from different cities/countries who love Goa with the proposition of owning a home in paradise.