Idea:
The Great Social Quest

Idea Cellular had launched 'IIN', a campaign that celebrated the Internet as the greatest place to learn. We needed to launch a campaign that made people experience the beauty of this philosophy in real life. The Great Social Quest or #TGSQ was a one of a kind social quest across Social Media platforms, where our audience would have to virtually travel across 15 countries in 15 days.Every day our campaign would virtually reach a new country and challenge our audience to a fun task related to that country.
With a campaign reach of more than 14.6 million, our virtual journey around the world had inspired more than 1700 people to sign up for the quest.